Alaska Airlines Principal Product Manager, E-commerce - Virgin America in Seattle, Washington

Regular/Temporary: Regular

Job ID: 27942

Full/Part Time: Full-Time

Location: Seattle, WA

Job Title: Principal Product Manager, E-commerce - Virgin America


Managing Director, E-commerce


Alaska Airlines is one of the most respected names in aviation and flies throughout its namesake state and the Lower 48, as well as to Hawaii, Canada and Mexico. Our roots date to 1932 and are symbolized by the Eskimo painted on the tails of our aircraft. Guided by what we call the "Alaska Spirit", we pride ourselves on providing a lifeline to remote communities while delivering renowned service to everyone we fly. This commitment has brought us national and international recognition. We've been honored with a variety of awards by readers of Travel + Leisure, Conde Nast Traveler, USA Today and others. Alaska is the premier airline for people on the West Coast and, together with its sister carrier Horizon Air, flies to more than 90 destinations. The two airlines are subsidiaries of Alaska Air Group Inc. (NYSE:ALK) with annual revenues exceeding $4 billion. .


Role Summary Alaska Airlines is seeking a very senior and extremely talented product manager to be responsible for the Virgin America e-commerce business. The successful candidate will partner closely with their counterparts from around the company to ensure the health of the business while planning and executing e-commerce integration with Alaska Airlines. Qualified candidates will have experience making product investment decisions, guiding user experience, partnering with technology teams, and monitoring and forecasting commercial performance.

Key Duties

  • Run the Business

  • Monitor the health of the e-commerce business and lead investments to improve performance.

  • Forecast key commercial metrics including transactions, conversion, and guest satisfaction.

  • Prioritize backlog for and oversee implementation of day-to-day site placements, merchandising and landing pages.

  • Communicate development progress and commercial results to stakeholders and executive leadership.

  • Manage commercial relationships with 3rd party partners involved in the e-commerce ecosystem (white label, metasearch, ancillary products).

  • Defining the Product Road Map

  • Represent the Virgin America e-commerce platform in integration planning with Alaska's offerings.

  • Lead the effort to capture value from Virgin America's e-commerce offerings and build a roadmap to ensure it is preserved in the integrated e-commerce platform.

  • Craft product roadmaps based on data, including transactional data, usage statistics, primary customer research, and industry analyst reports.

  • Sell your vision and road map to key stakeholders throughout the company, including senior executives.

  • Stay current with online travel, e-commerce and relevant technology and industry trends.

  • Guiding the Product through Delivery

  • Lead the execution of roadmaps in partnership with both in-house and external technology and user experience design teams.

  • Clearly communicate investment priorities and personally make key tradeoff decisions when required, smartly using data when it exists and solid judgement when it doesn't.

  • Engage in constructive debate with - and deliver tough messages when needed to - key stakeholders (including senior executives) while maintaining professional and productive relationships.

Job-Specific Skills (years of experience, key knowledge, skills & abilities)

  • Required:

  • A minimum of 5 years of senior product management experience with significant financial responsibility for a high-volume, transactional business.

  • A minimum of 7 years working directly with web and mobile e-commerce businesses exceeding $10MM in revenue per year.

  • Fluent in agile product development concepts.

  • Expert in using customer research, web analytics, financial and other data to prioritize plans.

  • Strong familiarity with underlying e-commerce technologies with proven ability to partner with software engineering teams on investment and planning decisions.

  • Willingness to travel routinely to Virgin America headquarters in Burlingame, CA (SFO).

  • Strongly Preferred:

  • Significant experience working on large CONSUMER e-commerce businesses.

  • Knowledge of the airline and/or travel industries and related technologies.

  • Experience negotiating and/or managing vendors where spend exceeds $100K/year.

Job-Specific Leadership Expectations

  • Embody the Alaska Spirit and conduct oneself with Professionalism, Integrity, Resourcefulness and Caring


  • A Bachelor of Arts or a Bachelor of Science degree with a focus in business, computer science or related field is required.

  • A Master's degree or Master of Business Administration is preferred.


  • High school diploma or equivalent required

  • Minimum age of 18

  • Must be authorized to work in the U.S.


The location for this position is in Seattle, Washington


For eligible employees, our company offers a unique total rewards package that few companies can match, including insurance coverage for medical, dental and vision care, 401(k) retirement savings plans, monthly and annual incentive bonus plans, time off and a generous employee travel program. Each day, we are guided by our core values of Professionalism, Caring, Resourcefulness, Integrity and Alaska Spirit at work and in our communities. Alaska Airlines also fosters a diverse and inclusive culture and is an Equal Opportunity Employer. .


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Alaska Airlines and Horizon Air do not tolerate discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital status, disability, protected veteran status, genetic information, or any other basis protected by applicable law. Employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants are also protected by law.

Alaska Airlines y Horizon Air no toleran discriminacion o acoso en base a raza, color, credo, religion, origen nacional, estatus migratorio de residencia o ciudadania, edad, sexo, orientacion sexual, identidad de genero o expresion, estado civil, discapacidad, estado veterano protegido, informacion genetica o cualquier otra base protegida por la legislacion aplicable. Empleados o aspirantes que indaguen, discutan o revelen su compensacion o la remuneracion de otros empleados o aspirantes tambien estan protegidos por ley.