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Alaska Airlines Manager, Market & Competitive Analysis in Seattle, Washington


We're creating an airline people love. It begins with each Alaska Airlines employee, bringing unique strengths and energy to our work in the air and on the ground. Every day, we go beyond what's expected and reach for the remarkable, together.


Role Summary

The Manager, Market and Competitive Analysis will lead a team focused on building long-term strategies that elevate the effectiveness of Alaska's network planning and schedule development functions.

Scope & Complexity

This role reports directly to the division executive and leads a team of analysts focused on evaluating complex datasets and synthesizing strategic insights in a way that is easily communicated across the Alaska Airlines and Horizon Air executive teams. This strategic insight is translated into business strategies and outcomes to drive a robust and competitive network across Alaska Airlines and Horizon Air. The scope of work includes both defined activities and ad-hoc projects that have strategic significance to the business. This highly visible position will work cross-functionally with key organizational stakeholders from Marketing, Real Estate and Revenue Management.

Key Duties

  • Contributes to the long-term strategy of the network by developing 24-month (and beyond) market views including quarterly capacity plans which will influence key decisions around long-term market competitiveness and the strategic direction of our network.

  • Serves as the subject matter expert on Alaska's market positioning in a shifting competitive landscape. Deeply understands and effectively communicates where, why and how Alaska is positioned to win.

  • Augments industry datasets with Alaska-proprietary information to develop novel ways of evaluating new and existing market opportunities. Works cross-functionally to build new datasets from internal and external sources including primary and secondary market research.

  • Responsible for managing key business intelligence tools that drive analysis and decision making across the division. Develops new tools that automate routine business processes and improve team effectiveness and productivity.

  • Provides input into the network strategy by preparing executive-level reporting dashboards and presentations using both Tableau and PowerPoint.

  • Leads and supports the execution of special projects that impact market and network development activities including fleet planning and airport infrastructure planning.

  • Leverages advanced analytics to uncover insights that aren't readily apparent.

  • Develops contingency planning processes to identify and plan for potentially disruptive events to the airline industry. Evaluates potential responses that Alaska Airlines or Horizon Air could employ.

  • Provides ad-hoc analysis and input as required in support of commercial planning decisions, company presentations, and internal/external communications.

Job-Specific Experience, Education & Skills


  • A minimum of 5 years of experience in network/capacity planning or another analytical field, preferably within the travel industry.

  • A minimum of 2 years of leadership experience.

  • Bachelor's degree in business, economics, statistics, mathematics, finance or related discipline, or an additional two years of training/experience in lieu of this degree.

  • Advanced Microsoft Excel, Access, and PowerPoint skills.

  • Expert analytical skills and understanding of analytical processes.

  • Strong communication and presentation skills, with ability to work & communicate across all levels.


  • MBA and/or applicable Master's degree.

  • Knowledge of Alteryx, Tableau and/or related database and visualization tools.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.


Submit your application by 06/23/2019 11:59pm (Pacific Time). We'll be happy to see it.


Horizon Air and Alaska Airlines are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

Horizon Air and Alaska Airlines will consider for employment qualified applicants with arrest and conviction records in accordance with applicable Federal, State, and local laws.

Horizon Air and Alaska Airlines participate in E-Verify, a service of the Department of Homeland Security (DHS) and Social Security Administration (SSA), where required.

Job ID 34842

Location Seattle, WA

FLSA Status Exempt

Full/Part Time

Regular/Temporary Regular